Why I wrote this book
In commercial real estate, the space itself is only half the story. The rest is how well you communicate its value - to occupiers, investors, and the wider market.
Over the years, I’ve seen how marketing and PR are often left too late, underused, or misunderstood. That’s a missed opportunity. When handled well, communications can shift perceptions, boost visibility, and directly influence leasing and sales outcomes.
I started out as a business space agent in the late 1980s. Since then, I’ve worked on countless campaigns - from new developments to tired assets in need of repositioning. Along the way, I’ve seen what works, what doesn’t, and where well-meaning teams often lose focus.
This book is a practical guide based on that experience. It’s written for people who need to get commercial property noticed - not just by putting up signage or firing out a press release but by taking a strategic, joined-up approach.
You don’t need a marketing degree or a big budget. You just need to think clearly about what makes your property stand out - and how to tell that story well.
— Andrew Barber
About the author
Andrew Barber is a UK-based communications consultant with nearly four decades’ experience in commercial real estate.
He is the founder of Net Yield and creator of Realiser, working with developers, agents, asset managers and other real estate professionals to improve how assets and commercial property businesses are positioned and promoted.
