The "Return on Investment"

The search landscape is undergoing a seismic shift. Artificial intelligence (AI) is transforming how users discover information and how search engines deliver results.

For UK commercial property professionals - including letting agents, property developers, and asset managers - this presents extraordinary opportunities to elevate their property marketing and services but also introduces significant challenges.

It’s a familiar story that will be repeated up and down the country over the next few weeks and beyond.

Picture a property team preparing to launch its latest development or instruction, or a property company looking to sell a prime asset, or a consultancy looking to promote its latest research... They carefully draft a press release, send it out to the media, mention it on LinkedIn…and wait for the coverage to roll in...

Driven by technological innovation, changing tenant expectations, and shifting economic landscapes, the commercial property market is evolving faster than ever. For those responsible for the marketing and promotion of individual assets, property businesses and professional services within the commercial real estate sector, these changes present opportunities - but also new challenges that can’t be ignored.

As we head into 2025, understanding these emerging trends will be crucial for crafting campaigns that resonate with occupiers, investors, partners and other key stakeholders.

In the post-pandemic world, coworking has evolved from a niche offering for freelancers and startups into a critical solution for businesses, landlords, and building managers.

The widespread adoption of hybrid working has dramatically reduced the amount of space many businesses require, leaving occupiers with surplus office space and landlords seeking innovative ways to maximise occupancy.

Many years ago, on my first day as a trainee surveyor in Guildford, I was given two things to read: the firm's staff handbook and a copy of that week's Estates Gazette - a substantial publication, with over a hundred pages, full of news, views, features and adverts - lots of adverts - for properties of all types and sizes.

I can't tell you anything about the staff handbook...

Are you sitting comfortably?

Then I’ll begin.

Once upon a time, in a vast, virtual, digital realm, not so far away, where the great search engine, Algorithm, ruled - two domains were born...

AI is changing the way we search, and websites are feeling the impact. But does this mean websites are on their way out as powerful PR and marketing tools?

Our latest blog explores how AI-driven search is reshaping digital strategies and what brands can do to keep their websites relevant, engaging, and essential.

Discover why adapting to this new landscape is key to staying ahead.

Do you work in an office? If you do, you'll have a view on the "Return to the Office" debate. I recently heard of someone who was convinced that everyone has now returned to their desks and office life is now the same as it was before the pandemic. I have also met people who have said they have no intention of returning to the Monday-Friday, 9-5 routine ever again.

Whichever side of the fence you're on, one thing is clear, working patterns have changed since COVID-19, and this means the way that property professionals market and promote office space is also changing.

In the world of online PR, headlines are more important than ever. They serve as the first point of contact between your content and your audience - whether that’s potential clients, occupiers, investors, or the media. However, in the digital age, headlines must do more than just catch the eye; they must also capture the attention of search engine spiders and AI robots.

Efficiency is key to staying competitive in today’s fast-paced commercial property market. Whether you’re managing a portfolio of properties, negotiating deals, or promoting transactions, the ability to streamline your processes can have a significant impact on the bottom line.

In March 2024, internal documents from Google, that were accidentally published on GitHub, revealed fascinating insights into how the search engine is adapting to the rise of artificial intelligence (AI), with implications for industries, such as real estate, where online visibility is critical.

In today’s rapidly evolving digital landscape, it might be tempting for commercial property professionals to focus solely on online channels like social media, paid ads, and email marketing to boost their visibility.